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Chai Tapri
Services
Brand Strategy, Visual Identity
Industry
Food & Beverage
The Chai Tapri came to us with a simple request to bring about the chai tapri experience the founder Arjun, once had when we worked in Kolkata. With strategy we uncovered the true aspect of what was missed was not just chai but also the community and people he sat with during chai. This drove our design from just chai to chai & community.
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