Grin & Gran

Grin & Gran is a homegrown bakery born from the belief that balance, not restriction is the key to a happy life. Inspired by the philosophy of Yin & Yang, the identity explores the duality between "Grin" (pure indulgence) and "Gran" (wholesome ingredients). Moving away from traditional "Grandma" tropes, I developed a transparent, playful visual system centered around the Grin’o’Gran Meter, a scale that allows customers to see exactly where their treats land on the spectrum of health and heartiness. The result is a crisp, professional identity that empowers the solo-founder to scale while staying relatable.