Dawaiya came to us with a demand to create an identity for a B2B brand in the healthcare sector. We wanted to create something that was unique and yet felt familiar to the healthcare industry. We created a brand that was rooted in the infamous handwriting that doctors have, making it an insiders secret while also keeping focus on visuals that could be adapted to infographics and data, things that are shown to be more important that visuals alone for B2B businesses.